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The price of an overseas brand is much higher than that of an independent brand. We found the price range of the main products of 4 companies from jd.com. Mohr is one of the world’s top manufacturers of lift tables, and the price range is 3800-29000 Yuan, lege is a Chinese brand, the price is 1099-5399 yuan; The price range of Hutong lifting table is 2000-9400 yuan, and the price range of Lin’s wood industry is 1158-2158 yuan. Let’s assume, conservatively, that the average global price of an electric elevating desk is $5,000.
According to our estimates, the global market for elevating desks will be around 45-87 billion yuan in 2017. According to the Jichang driver prospectus, in 2015,2016,2017, the average selling price of an intelligent office drive system is 1,392,1,327,1,307 yuan per unit, the cost of the drive system accounted for about 26%. According to China automation network’s “Linear drive system market status and key application market dialysis” shows that the global market for desk products, linear drive product penetration rate of 5%-10% measured, in 2015,2016 and 2017, the global market for the use of linear drives for elevating desks is estimated at 9.5-19 billion yuan, 10.3-20.5 billion yuan and 10.8-21.7 billion yuan. We find that the global market space for electric chairs and tables is 41.5-83.5 billion yuan through the calculation of these two data. According to the company’s 2017 annual report, ergonomic workstation sales totaled 358 million yuan.
Some 240 million Chinese internet users were passive in 2017. According to the 41st China Internet Development Statistics Report released by CNNIC in January 2018, the number of Internet users in China reached 772 million in December 2017. White-collar mainly by the party and government organs and institutions of the General Staff, Enterprise.
Company management and General Staff, accounting for 17.5%. Considering that a certain percentage of students are esports enthusiasts and internet majors (assuming 30 percent are sedentary) and that some professionals and freelancers also work long hours at the computer (assuming 30 percent are sedentary), in 2017, about 31.5 percent of China’s internet users were sedentary, accounting for 240 million people.
According to estimates by the Finance Committee of the National People’s Congress, in 2017, the average working hours of financial professionals in China reached 56 hours a week. IT professionals reached 60 hours a week. According to the World Health Organization data, the myopic rate of our country in 2017 is about 1.5 times that of the United States. Sitting for a long time makes the upper part of the body more vulnerable to hypoxia, which easily leads to cerebral ischemia, hypoxia, dizziness, Backache. On the other hand, long-term tiredness leads to damage of the motor function system, such as lumbar strain, back pain, back pain, neck pain, and other problems.
China’s large population base, the size of the Internet users, are also large. The corresponding group involved in sedentary office size is also larger. Due to the lack of awareness of office health, lack of ergonomic products in the market supply, corporate purchasing power, and other reasons, most companies can not provide a wealth of ergonomic products to employees. As a result, sedentary employees suffer physical damage and work inefficiently. Typical ergonomic products have a low penetration rate of elevating desks. With higher levels of consumption and health awareness, companies and individuals have the awareness and ability to purchase upgradable desks. We expect the market to overgrow in the coming years and the penetration rate to increase significantly.
According to a 2017 survey by the Society for Human Resource Management (SHRM), 44% of HR professionals surveyed said companies would provide or fund-elevating workstations; this figure represents an increase of 31 PCT from 13% in 2013. With the increase of desk work and overtime hours, the permeability of the table will be further improved. Due to concept and economic bearing capacity, there are great differences in the penetration of elevating tables at home and abroad. Still, the situation in the United States and Europe may become a reference for the country’s future development. We believe that the domestic table that can be raised in the future will also usher in increased permeability.
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